If they made it hackable or released an SDK with a published spec at launch (instead of waiting for the community to reverse engineer it), I would be way more interested and I think a lot of others would too. Prefab digitally addressable flipboards aren't something I've seen.
It'd be great to instead get a set of custom icons for the first flap, then you could use it to track anything, like weight loss, 'days since X', consecutive coin flip results, etc