Twitter’s greatest asset: Powerful signals to rank & personalize the internet<p>Twitter’s (potential impact): Catalyst for the effects of the internet: shrink the world, speed up communication, make knowledge discoverable, ….<p>What problem should twitter solve: Connect & communicate with content & people that people want & need to know. Twitter should be queryless search: show me 10 things I want to know today and 3 people I should connect with. Sometimes these are real-time, sometimes they are not.<p>Creators: (Generate content / Signal)<p>1. Influencers:
Share content with the world
Build professional reputation. Establish thought leadership in an area.
Build relationships with people they don't have direct access to
Entertain<p>2. Stars, Athletes etc: pr tv interviews, radio show. equivalent response for fan letters
Build a fan following<p>3. Media companies: New live show where the entire world can be studio audience
Interactive tv
Communicate with audience
Build closer relationship with fans.<p>4. Ireporting:
Public service announcements<p>5. Grassroots movements / Protests<p>6. Brands & Businesses
Pr
Customer service
Marketing
Promotions<p>Content consumers / Mainstream Audience: Any of the below items that matter (doesnt have to be real-time)
Consume content from stars
Interact with tv and radio
Discover content
Chat room # room, Group chat, Direct messaging<p>Twitters biggest problem has been not being able to build a product for content consumers since content creators are focussed on real-time.<p>Split up the apps/UI for content creators/power users Vs consumers. Maybe it is time to build a separate app that delivers value to the content consumers that is Just In Time.