Well, it's certainly a fool's errand to strive honor or recognition as ends in themselves. However, one may hope that being truly outstandingly useful in society may have the side-effect of social recognition.
FTA: "Honor. Being honor-driven is about seeking recognition from society and your peers."<p>No, honor is the quality of doing the right thing when <i>nobody</i> is looking.<p>Or maybe he only pays the snack box at the office when the boss is behind him?