FWIW, this article has fewer than 1,200 words, just in case you were expecting any kind of in-depth analysis, and not just a tech journalist's opinion of what an "analysis" means (e.g. something not in listicle form). Sorry to sound negative and catty here, it's a problem among journalists and the information they put out for short-attention-span audiences...once something is in scientific research paper PDF format, it's worth writing headlines about; or, if it's longform, then it just must be an exhaustively reported piece that is meaningful.<p>I wanted to give the author/editor the benefit of the doubt, that the headline was merely just a sly joke about "Ha ha this article is surely the most you've ever read about Burger King selling hot dogs because you probably didn't even know BK sold hot dogs did you?" instead of just the result of their in-house analytics about what makes a headline more viral...but even on that scale, it doesn't hold up, unless you really think a huge multinational company doesn't heavily think through sales impact (and production and logistics implications) of introducing something as major as a hot dog (i.e. another meat product). You don't even have to be the type of person who subscribes to The New Yorker and reads their 5,000 word articles about the chemical flavor industry...you could've just remembered that Breaking Bad episode where the guy is taste-testing chicken nuggets and sauces in front of his scientists and gleaned that food -- even hot dogs -- is a business that necessitates a lot of analysis.