I often hesitate buying a .net website since I am afraid people will type it as .com and go to the wrong site.<p>Although I see many startups using .net, .co and even .io<p>What is your opinion on building a brand using a domain that is not .com?
I tested ad using betterpro.net versus a specific .com name and the .com got way better CPC. Not saying that's always the case but just giving you my experience.