Aww, just like every person I call at an 800 number is a Customer Executive, every product I buy is Award Winning, every slice of pizza I eat is World Famous, every company I work with is an Industry Leader, etc. This is also how I am the founder, president, CEO, and owner of my company, which is basically just me and my laptop doing contract work every once in a while.<p>Look, this is a stupid bug in their algorithm, and will probably be fixed at some point. Or perhaps the label falls off during hour number 2 when nobody is buying it. There are other ways to hack the Amazon publishing system, like Tim Ferris did when he sent free copies of his book out to people so that they would leave reviews when it went on sale. Does it really matter?