No the <i>social</i> gold rush is gone. Everybody who wishes to get online is online already with <i>something</i> and you have displace that.<p>And "gold rush" is a good term--"land grab" might be better. The fact that the "disruptive" companies are all now skirting or outright flouting the law shows that the easy land is taken.<p>If it's highly profitable, it's either illegal or difficult. Easy and profitable means that, even if you're first, the horde is inbound.<p>Those of us with real products that can't simply be done with 4 20-year-olds and a dog in Ukraine? We're chugging along, thanks.<p>Yeah, raising money is getting <i>really</i> annoying, but, if we can't, we'll bootstrap. Funny that, bootstrapping is an option when people pay you money.<p>And, do remember, the people who made all the money in the gold rush weren't the miners, it was the people who sold shovels and alcohol.