It's rather juvenile of me, but the name makes me laugh - in the dialect of my native Liverpool, the word 'divvy' means idiot.<p>On a less juvenile note, the UX looks beautiful, but I would imagine that it would be hard to convince people to abandon the perfectly serviceable methods that they are using to share photos already.<p><a href="http://www.urbandictionary.com/define.php?term=divvy" rel="nofollow">http://www.urbandictionary.com/define.php?term=divvy</a>