This is a great idea.<p>A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design.<p>Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away.<p>Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving their brews in 16 oz paper cups that they buy in bulk from Costco?