I think there is a dynamic being left out of the conversation here (and do please correct me if this has been brought already). There is certainly a story in that "yet another Google service is being shut down." But, let's rewind a bit.<p>All these services that Google has or will eventually shut down were at one time at the "go/no go" stage. When Google was still a start-up that "go/no go" decision might be based off of resources or a particular group of programmers passion. Now a mature company, this decision is generally made based on calculations as to how a particular project will fit into the overall portfolio and impact the bottom line.<p>Some projects, no matter how much a passionate group of programmers might lobby, may never get off the ground because there isn't a sufficient argument in terms of the larger picture. But, and here I finally get to my point, some projects are surely proposed purely to protect the bottom line from competitors or to hedge against changes in the marketplace; i.e. Google+ was purely to protect against the trend of Facebook becoming a growing percentage of a user's on-line experience and walling off content to Google's search engine.<p>Another example, still unfolding, is that of their Nest acquisition. And this is where the real damage gets done. Google sees the growth of the IOT market, and so acquires Nest so as to get a foothold into that market.<p>Now both Google+ and Nest are dying horrible, slow, shot in the stomach movie deaths, and everyone is forced to watch. What could have been accomplished by the engineers working on these projects if their primary goal was to serve a remote master, the bottom line of Alphabet? Perhaps, if these two products where not born out of a proxy war to buttress the revenue of Google Search, perhaps we all could have seen great things born out of their endeavors.<p>Instead, having served their purpose, the fiscal responsibility due to the shareholders of Alphabet having been fulfilled, the Alphabet PR machine gently asks that we look away, and look to their next amazing product.