Ubuntu on Windows does more to destroy OS X. It's about developers choosing Macbooks over Surface Tablets and traditional laptops with a Win10 license.<p>If you're an enterprise running SQL Server now on Windows. You're not going to ditch your cluster to have it re-installed on Linux just to save a couple dollars on an OS license. But if you're a newbie developer fresh out of college and been doing development in a Unix-style environment (because they bought a Macbook instead of a Win8 laptop four years ago), you've probably never been exposed to a Microsoft development environment. These efforts are to capture the next generation of developers who haven't ever touched a Windows desktop and feel comfortable with writing Python on Linux and using MySQL or Oracle. Want proof? Quick, name one unicorn startup who has a Microsoft technology stack. Heck, just name anybody that's using a Microsoft development stack in Silicon Valley...<p>Now those developers can be targeted with .NET, SQL Server, and Ubuntu on Windows. Now instead of buying the same version of that Macbook, those folks can go buy a Surface Tablet clone with the pen and touch screen (and a Windows 10 license!), and still do all of their development on a Unix-style environment. Better yet some will transition to C#, and some will even take advantage of the free-license-for-Oracle-users to switch to SQL Server.