It looks like the demo they do with the reporter leaves out a the part where the "landing page" for the wifi prompts the user to install a new root certificate on the device so that his proxy can listen in on all of the traffic.<p>This is the smartphone version of fake pirated media that asks you to download a special desktop "media player" that ends up just being malware. The average user will just accept whatever prompts they are given for free access to wifi. Certificate pinning will be much more important once this becomes mainstream.