the article is really an introduction to how our 'lizard brains' react to i/o, and specifically in the web. But the author finishes by recommending 'the joy of sex' as reading for your start-up.
I'm sure there are better books out there which explain directly how to design 2 dimensional interfaces to entice people push and chose.<p>What books do you recommend for this sort of thing? Anybody read the joy of sex, and agree that it's the best?