Hello,<p>I'm an avid reader of HN so I think this is the right place to get some advice on what to do next, as I'm facing a little problem with a rebranding decision.<p>I operate a web development agency and want to move our current portofolio and services under a new brand.<p>Which one do you think I should use:
ten.tld
or
digitalmedia.tld<p>I thought digitalmedia would be the best and most obvious choice for this business sector. This until I polled some of my current customers and quite a bunch told me that they like more the ten brand.<p>So please give me your opinion - what would you do?<p>Thank you, I really appreciate it.
First, an important question: <i>why</i> do you want to change your brand? What's not communicated properly?<p>A three-letter domain is quite rare these days, and that could give you some distinction. Also, digital media is quite bland, and that puts some pressure on the execution to make you stand out. On the other hand, you'll need some kind of story to put behind "ten" to make it memorable, IMHO.<p>In conclusion, it's all about execution :)
If those are the only two options on the table, I would go with ten.tld and do a promotional campaign around the idea of it being "A perfect ten" (on a scale of one to ten) kind of thing. Of course, you haven't said what you are doing currently, why you are wanting to rebrand...etc. So please realize that answer is probably only as good as the data it is based on, which is not much.