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Very Short But Amazing Speech by Coca Cola CEO Bryan Dyson

52 点作者 bluebit大约 15 年前

6 条评论

viae大约 15 年前
Anyone have a verifiable citation on this credit to Dyson? Initially my spider sense tingled when something so perfunctory was attributed to a CEO of Coca Cola (a common theme to chain emails).<p>Some quick Googling credits a 1996 Commencement Address at Georgia Tech. However, another source says it's from the book, Suzanne's Diary for Nicholas.<p>Does anyone have a source at Georgia Tech that can confirm/deny 1996's commencement address?
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byrneseyeview大约 15 年前
I doubt that this is true. Realistically, your loved ones will be more loyal to you than your boss. Which is more common: lying, embezzling employee keeps getting rehired by the same boss, or lying, cheating husband keeps being forgiven by his wife?<p>You'd have to be a pretty shitty human being to exploit this, but it is true. The transactional nature of business means it's the least amenable to long-term relationships, and requires the most aggressive maintenance if you want to optimize it. Most people naturally behave in a way that counteracts this: they <i>could</i> abuse the trust of their loved ones, but they don't.<p>So perhaps he should have said something like "business is a glass ball. The others are all hamster-balls, with little hamsters in them. If you drop the hamster-ball, it's not going to kill the hamster; it might not even seriously hurt it. But don't be an asshole; if you're going to drop something, drop something that won't be hurt."
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chr15大约 15 年前
Bryan Dyson is not Coke's current CEO. Muhtar Kent holds that position now (since 2008). IIRC, Dyson was CEO in the mid 80s. Title should read ex-CEO to not confuse users.<p>Edit: after some Googling, Dyson was President &#38; CEO of Coca-Cola North America in 1983. Then became CEO of Coca-Cola Enterprises in 1986. BTW, there is a HUGE difference between The Coca-Cola Company and Coca-Cola Enterprises, and they are often confused with each other. They are two separate, publicly traded companies. CCC produces the Coke syrup. CCE actually takes the syrup, mixes it with water and CO2, bottles it, then distributes it to stores.
joe_the_user大约 15 年前
Uh,<p>Odd person to imagine as an advocate of health.<p>The circumstantial evidence for the health-damaging effects of high-fructose corn syrup in particular are still fuzzy but the correlation of sodas and obesity is pretty established. Where is Coke on that question?<p>-- I wouldn't advocate imagining your health as a glass ball. There's something to the point that your body responds to the imagines of yourself that you give it. I'm a rubber ball but not one whose going to put Coke into my system.
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sumeeta大约 15 年前
I don’t know about amazing; this just seems depressing.
eru大约 15 年前
What's `spirit'?
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