How Josh James built Omniture into a powerhouse & sold it to Adobe for $1.8b

<i>So we bought a 10-minute spot for $15,000 at a trade show. We had this sales guy say, "Everyone stand up, because we are going to play rock, paper, scissors. And the winner gets a Hummer. But instead of saying 'rock, paper, scissors,' we're going to say 'Om-ni-ture.' " So you got 1,500 people chanting "Om-ni-ture." Ever since that day, there really haven't been any RFPs that we didn't get an invite to.</i><p>Simply brilliant.

Love this quote:<p><pre><code> There were times when I lay down on the floor at night, close to crying, and said, "I'm done. I can't make payroll." Then my wife would come over and kick me and say, "Get up and figure it out."</code></pre>

<i>"Adobe wasn't the obvious match, but it was the one that was willing to spend the most money, and that's really all that matters.</i><p><i>In the last 13 years, I never had to go to a meeting internally that I didn't want to. Now there are meetings I have to go to. It's part of working for somebody else."</i><p>Those last few paragraphs sound a little, I don't know, apologetic? Resentful?

If this was on Mixergy, the title would have been: "How a college dropout built Omniture into a powerhouse &#38; sold it to Adobe for $1.8b"<p>Doesn't that read better?<p>All kidding aside, I've got to interview this guy.

"My customers don't want to give all of their data to Google. So you say "Google Analytics," and I say "cost of free." "<p>This is a really important point to understand.

A great interview but not only that.. a great <i>format</i> too. The way Inc presented this is awesome for those of us with focus issues :-) I'd love to see more articles distilled into such a form.