Responsibilities:<p>- Generate and nurture qualified leads via content marketing (white papers, case studies, social media, infographics, webinars, etc.) and digital marketing (SEO, A/B testing, email, ads, etc.)
- Evangelize and demonstrate the product to relevant technical and nontechnical audiences at trade shows and conferences
- Provide detailed website traffic and visitor analysis and propose changes to increase qualified traffic and conversions, including landing pages and A/B testing
- Maintain and grow the quality and integrity of the sales and marketing database
- Organize and execute successful product launches including PR and Website
- Create copy, diagrams, case studies and videos to bring Rescale to life on the web site, in collateral, and in presentation materials<p>Qualifications:<p>- In-depth knowledge of digital marketing, including email marketing campaigns, SEM/SEO, content syndication, ecommerce, and free trial nurture and conversion
- Results driven with ability to determine and articulate program effectiveness, sales pipeline and MQL conversion ratios, and ROI
- Experience in website tracking and web analytics tools such as Google Analytics, HubSpot, and others.
- Flexible, can-do attitude – has the discipline to hit tight deadlines
- Exceptional written and verbal communication skills
- 2 yrs minimum experience in marketing. 4 yrs preferred
Experience with enterprise IT products desired<p>Location: San Francisco, CA<p>If interested please email zack@rescale.com