Worth reading if for nothing other than this insight:<p>"<i>Settle arguments with A/B testing and Web Analytics. (Avinash Kaushik calls this</i> getting rid of the influence of the HiPPOs<i>: Highest Paid People in the Organization.)</i>"<p>(Then again my worst problems with HiPPOs were of the low level architectural type that killed the company outright, but that's probably because I'm a "engine" vs. UI type.)