This just happened.<p>I sent a cold email to a key large organization. The subject line was “Re: [Organization Name] & [My Company Name]” because people are more likely to open an email that looks like an existing thread about their company.<p>The email itself was 5 sentences long:<p>One sentence to introduce myself and my company
One sentence to show traction/social proof
One sentence to outline one specific way for us to work together
One sentence to give a snapshot of potential results
One to suggest a time for us to meet in person<p>5 sentences. That’s it.<p>24 hours later, I received an email introducing me to the higher-up in the organization who could help my company most.<p>72 hours later, my co-founder and I were across the country and meeting face-to-face with him. After hammering out some details, he invited us to Dubai to attend a global summit for entrepreneurial leaders and make connections that will be crucial to the expansion of our business.<p>We are on the plane to Dubai now.<p>The moral of the story: send a simple, straightforward cold email to the 5 organizations you know would help your company most.<p>You have absolutely no idea where it could take you.