There are already a, proportionally, lot of comments of the sort "this doesn't save <i>that</i> much time" or "folding doesn't take <i>that</i> long".<p>Then, don't buy it. But to suggest that, in America, land of the Snuggie, The Clapper, Feet Socks, and single serve automatic coffee brewers, come on. There is a place in the market for something that makes doing laundry a little less misserable.