I'm probably just projecting from my own experience, but I think Microsoft pissed away a lot of accumulated goodwill with this severe pivot back to the dark-side.<p>I'm still amenable to Windows -- I play a lot of games -- but at this point there's no way I'll willingly upgrade to Win10 without some important changes, ex:<p>1. Upgrading to Win10 needs to be on <i>my</i> schedule, not yours. I'll do it when I buy new hardware, so if you really want me to switch, give me some kind of key I can use at a time of my choosing.<p>2. Fix the schizophrenic UI where various Windows settings are missing or sometimes hidden away.<p>3. Stop lying about updates and hiding trojan code in them.<p>4. No sneaking ads onto MY computer.<p>5. Allow power-users to reliably disable telemetry and "helpful" web-integration. I want to search my hard drive, not the internet. If I wanted to do that, I'd actually open a web-browser.<p>6. Allow power-users firm control over when patching occurs, because data-loss is not acceptable.