"Confucius says, 'Of course, you want to be rich and famous,'" Leonard said. "'It's natural. Wealth and fame are what every man desires.'" But Confucius understood there is a moral decision too, and sooner or later an accounting begins.<p>"'The question,' Confucius said, 'is what are you willing to trade for it?'"<p>(From a great NG article about Silicon Valley during the DotCom boom that captures the energy and excitement of SV - <a href="http://ngm.nationalgeographic.com/ngm/data/2001/12/01/html/fulltext3.html" rel="nofollow">http://ngm.nationalgeographic.com/ngm/data/2001/12/01/html/f...</a>)