Ironically, I sometimes fear Apple would be the harbinger of programming's death, what with how much can be done via consumer-friendly app and touch-screens. It didn't help hearing about OSX becoming macOS, which would be well in line with a dystopian future in which the only people who need to know about plaintext and file systems are the full-time Apple programmers.<p>But this sounds like a great initiative...and also, one that seems to be nearly all upside for Apple. Great PR, good benefit to society, increased buzz at the brick and mortar stores, and the cost of running these camps seem like it would be more than paid for by kids who are not only buying the programmable peripherals (anyone have experience hacking the Sphero?), but Apple products for all of their coding lives.