I have experimented with this and found that unloading gift cards at a good price is easy via eBay or "contextual ads" or search engine ads. But, there really isn't an opportunity to establish a competitive advantage on the sell side. Competitors will bid up these channels and, importantly, people can figure out how to Google "buy gift cards" once you present this idea to them.<p>This business is really about finding a way to get people to sell you gift cards way below face value. But however much PR or advertising you do, most people will just Google "sell gift cards." And, again, you will just be doing work for whomever (of the n existing competitors) ranks highest in the SERPs.<p>So if that is the plan, you are really just trying to build another SERP merchant, but have the added complication of having to deal with fraud when sourcing your product (and I don't think fraudsters need to be super clever to walk away with a lot of their money).<p>Hopefully they have a better plan.