Markdown is fine for github, but isn't there even a slight bit of Helvetica-fatigue out there? Aren't we in a position, 20 years after HTML's widespread adoption, where we can aspire to something slightly more artful/communicative than Markdown's catastrophically simplistic and tragically ugly idea of layout?<p>Markdown represents, honestly, the massacre of the art of typography. It is ironic how such an ugly standard clashes with the its inventor's purported love for Apple, a company whose very DNA is about the beauty of layout, fonts, and the visual representation of the written word.<p>Markdown -> you have been weighed in the balance and found (severely) wanting.