Good for them. Lots of people spend lots of time on Facebook, so ads get a lot of eyeballs, making them valuable. But I wonder what their clickthrough-rate is. For some types of ads, that's obviously not the point, but I doubt it's very high.<p>At first, I was curious how their drive towards more video, both user- and professionally-produced, will mesh with their real name policy. But since they allow 'pages' for public figures, businesses, content creators, and other more abstract entities, they may be able to strike a happy medium where content creators can broadcast under a well-known pseudonym, while content consumers are all real people with real identities, targetable with ads. With this setup, they can mount a true challenge against established video places like Youtube and Twitch.