Since this is clearly a direct shot at Snapchat, I can't help but wonder if they would have been better off just making a new app rather than integrating into Instagram.<p>I think the kiddos like Snapchat partially because it's <i>not</i> FB, or Instagram. I think especially you'll lose them once they have to start thinking about who's seeing what.<p>Nevertheless, I imagine non-tween Instagram users will enjoy this addition. Personally, I like the idea of ephemeral photos. For some reason I have some stupid mental block to sending pics, even though I know its easy to delete them from my album.