No one hates selling. People just hate selling crap. I used to work in a retailer when I was a kid and hated the job, hated the products we had to "push", and hated everything about the company.<p>Now, I make stuff, I don't do sales but I don't mind talking about my work. I'm probably not a good salesman, the people that do it are really good at it. There are entrepeneurs that love what they do and it shows in their pitch and there are entrepeneurs that love money and could sell water to a fish. I like the first kind, the later can drown.<p>If you are an entrepeneur that hates your product you should make a different product.