We are looking for a Director of Marketing based out of Chicago.<p>The Director of Marketing will be responsible for running our lead acquisition and engagement engine. You will work directly with the sales and the product team to create and analyse marketing performance and develop testing and optimization strategies.<p>•The ideal candidate will be self-directed; have a strong background in analytics and digital marketing. You will build and own Shipbob’s multi-channel marketing strategies, evaluate marketing targets and LTV modelling to support marketing spending and find/advocate for opportunities for growth<p>Some of the responsibilities for this job will include:<p>•Marketing Automation: Setting up and run marketing campaigns from start to finish using automated marketing tools.<p>•Digital Marketing: Create and Run PPC and SEO/SEM campaigns and evaluate their effectiveness against CAC/LTV.<p>•Project Management– You understand all the moving parts of an online marketing campaign and can coordinate efforts across multiple teams.<p>•Best Practices: Be knowledge about the best practices in marketing and incorporate this knowledge into the campaigns you work on.<p>Experience:<p>• Minimum 5+ years' experience of marketing experience.
• Strong, demonstrated project management skills in Marketing Automation systems and technologies.
• Experience creating lead scoring, lead nurturing, and event registration
• Experience in data maintenance and cleansing tactics
• Experience with 3rd party integrations like Marketo, Intercom
•BA/BS required<p>Headquartered in Chicago, Shipbob(YC S14) provides Amazon level logistics to small and medium sized businesses across USA.
We are live in three cities Chicago and NYC and now LA!<p>Email me at dhruv@shipbob.com to apply!