Numerous studies has shown people still prefer print books. For a lot of reasons, and for me personally, even the best E-Book reader, the Kindle with e-ink, isn't anywhere as good quality as printed book, it needs instant refresh rate, and much higher PPI, And proper black or white colouring.<p>The tech is simply not good enough.
Having said that, current tech means much easier discovery and therefore more likely read.<p>And i think it isn't about digital reading, it about getting people the habit to read books ( not short form like tweet or blogs ). Once there are more people who read books, digital reading will come.