Re-echoing what someone above said, the analogy in the article is quite stale, without bearing fresh insight in relation to startups. It tries too much to cash in on tabloid like sensationalism ''Kidnappers'' while pretending to educate its readers. It is also wordy. There are a few writers on here who try to share insightful messages in fewer words (Sivers etc.,) and they are modest about the attention they get. Focusing the readers' attention on the amount of shareware money one earns is the equivalent of cyber bling: very suspect.