It's true that ego depletion has a question mark over it these days.<p>It's also true that Sierra's conclusion has value:<p>> ...I've created interactive marketing games, gamified sites (before it was called that), and dozens of other projects carefully, artfully, scientifically designed to slurp (gulp) cognitive resources for... very little that was "worth it". Did people willingly choose to engage with them? Of course. And by "of course" I mean, not really, no. Not according to psychology, neuroscience, and behavioral economics research of the past 50 years. They were nudged/seduced/tricked. And I was pretty good at it. I am so very, very sorry.<p>> My goal for Serious Pony is to help all of us take better care of our users. Not just while they are interacting with our app, site, product, but after. Not just because they are our users, but because they are people.<p>...nah, it'll never catch on. Where's the value prop here?