This ... is not the best way to take advantage of what is basically a sales lead. After all, Scrollytelling is a small company with only a handful of clients, of whom De Volkskrant appears to the most important, so why barge in with DMCA takedowns and angry allegations before you have to?<p>This would have been a great opportunity to work through Scrollytelling's existing relationships with their clients (and their clients' reporters) to get in front of AJ and make a case for their platform (and only go for the lawyers <i>if</i> talks broke down). Instead they've now ensured that, regardless of anything else, at least one reporter is <i>never</i> going to use their platform again and is going to be one hell of a net detractor. For a small company, garnering a reputation as being troublesome loose cannons isn't a good way to grow market share.