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Ask HN: Should I rebrand my web app?

3 点作者 ceyhunkazel超过 8 年前
It had been a month since I announced my web app www.jeviz.com . It is basically advanced Amazon search with some goodies.It does not show any product but directs users with right search query to Amazon. Here is the announcement on hacker news https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=12304642<p>My target users are power users which understands and fill extra search fields. When I look at Google Analytics demographic statistics: 48% of the users are between 25-34 and 29% are between 35-44 years old and 92% of male 8% female.<p>Now I am developing a new feature which targets average users. Basically it will list product mix of best sellers, hot new releases, deals etc. I will show personalized products with recommender abilities. So my web app will provide two distinct features with two different user targets with some overlap.<p>Here is my questing:few users complained about domain name which is jeviz.com (5 letter with no particular meaning). Some users suggesting easy to memorize domain names like betteramazonsearch junglefinder so on. I see the reasoning but I have counter examples like sony (have no meaning), hipmunk (I am not aware of any meaning). Do you think that should I rebrand my web app? Currently I am thinking staying with jeviz.<p>Extra questions:<p><i>Searching products with dimension is also requested which is also possible with Amazon Advertising API. Do you think that it is a feature you may want to use?<p></i> Main dictinct features of jeviz are giving more sort options, title search instead of keyword search (which search only at product names), discount slider and deal checkboxes. When I look at Amazon sale history best performing department is Computer Department. Computer Department have several sub categories like &quot;Data Storage&quot;, &quot;Printers&quot; and each sub category have distinct filter features. These features a lot and I did not add them currently because when user select sort option, deals etc at jeviz and go to amazon they can already filter them at amazon. Do you think should I add these filters related to computer sub categories? I actually see no add value but a user requested it.

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