One of the things I most respect about Apple is that recognize the purpose of a business is to turn a profit - preferably by selling products people want - not obsessing about market share. The iPhone doesn't have a huge market share and likely never will - but it is ridiculously profitable.<p>Market share mattered in the 80s and 90s because computers were $3000 boxes that did one thing - run third-party applications. It made sense to spend your cash on the model with the largest market share. No one cares about market share when buying a phone.