Sealy Taking Pointers from Disruptive Startups

I saw an ad for this on Facebook and found it to be an interesting (and smart) pivot: https:&#x2F;&#x2F;www.cocoonbysealy.com&#x2F;<p>Sealy is taking pointers from the startups that are attempting to disrupt it (and other mattress makers) with its own mattress-in-a-box offering called Cocoon.<p>Some start-ups offering similar product (direct shipped, bypassing showroom expense): https:&#x2F;&#x2F;casper.com&#x2F; https:&#x2F;&#x2F;www.tuftandneedle.com&#x2F; https:&#x2F;&#x2F;www.leesa.com&#x2F;