Now is probably the best time to get into "hard tech" - aka industrial automation, automotive, aerospace & defense, energy & utilities, etc.<p>Look to GE for a prime example - a $250B manufacturing and processing behemoth rebranding itself as an agile tech startup with GE Digital and Predix rolling out across many of its factories. Its 2015 10k was titled "Digital Industrial" and really describes the company's new focus on "hard tech":<p><i>We are just beginning our transformation as the Digital Industrial Company. The Internet has had a massive impact on consumer productivity and commerce. Its impact on industrial markets is just now being realized. By 2020, 10,000 gas turbines, 68,000 jet engines, more than 100 million lightbulbs and 152 million cars will be connected to the Internet.<p>At GE, we have decided to generate and model this data ourselves—both inside the Company and with our customers. This is what we mean by becoming a Digital Industrial. Our Digital Industrial capabilities will expand our growth rate, improve our margins and bring us closer to our customers.
There was a time when every sale had a clear endpoint, followed only by routine service and maintenance. Now, sensors on our products send constant streams of data, analyzed and translated into upgrades that drive productivity in industries where even the smallest incremental efficiency can mean very large gains. Capturing it will be a mission in every one of our businesses. Our aspiration is to offer with every GE product a pathway to greater productivity through sensors, software and big-data analytics.<p>Why GE? I assure you we didn’t wake up one morning with “software envy.” We have been investing in software and accumulating data for decades. Competing will not require big acquisitions. Rather, the technology required to compete is in our sweet spot. So, why not us?</i><p>Similar story if you look outside of the traditional IT market and across the embedded market. Software is being layered on top of "hard tech" to collect data and provide value in a ton of markets that you won't see covered in Tech Crunch. Or maybe you will, given that YC is now pushing for founders with knowledge of these grittier industries.