I started a (strictly e-book) publishing company. We publish public domain titles on Amazon, and Apple's iBookstore. GooglePlay has gone by the wayside just like all of their "cool projects."<p>We don't just copy-pasta public domain titles. We actually go through it, and create a really nice table of contents, include flourishing images to chapter headings, link any footnotes, and re-typeset so there's pleasant vertical rhythm to the paragraphs. We really pride ourselves on creating a great user experience rivaling titles from major book publishing companies that have delved into the foray of e-book publishing. CSS for e-books is a repeat of browser compatibility problems reminiscent of the 90s unfortunately.<p>Our average price is usually $0.99. Our genre is theology, so we publish books from Augustine, Thomas Aquinas, and John Calvin to name a few.<p>We make over $1K/month, but sales are on a downward trend. The hype of e-readers has faded in the past 2 years. It's not that e-reading isn't cool. It totally is. Just like the mp3 player was a great successor to the Walkman. The problem is that there isn't One Great Device for e-reading (like the iPod was).<p>A review of e-reading devices:<p>iPad: No person with eyeballs can read on an LCD screen for more than 2hrs, but I can read a physical paper book as long as I want. Dead-on-arrival in my opinion. Sales from this market never overtook sales from the Kindle store for my company.<p>Kindle: Better than the iPad. That's not saying all that much because they're only better because they use e-ink. That's it. Navigating and whatnot is still really janky. The worst thing about the Kindle is that all text is justified. There aren't any settings to change it to left alignment. It's nuts. You have to see a screenshot of some text to see how absurd this design decision is.<p>Kobo: These guys make the best e-readers. They are e-ink like Kindle, but they have this revolutionary technology called "left alignment of text" instead of justified-only text on the Kindle. You don't have the sophisticated backend infrastructure like Apple/Amazon for synchronizing your books/bookmarks/highlights/blabla. But it's not that important really. Just sideload your e-books, and dupe your e-book library on your computer. That's an end-to-end backup plan. You may not have heard about Kobo because they don't have the marketing budget like their competitors.<p>My company is called Fig, because I started the company on Fig St in Escondido, CA while I was in seminary. Here's some of our titles on Amazon: <a href="https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Ddigital-text&field-keywords=fig+theology" rel="nofollow">https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dd...</a><p>Footnote: I probably went too far with this off-handed hardware review, but I'm drinking wine and felt loquacious.