One thing they did right with this study and paper was to make the data public, which allowed a better analysis to be published the following year. See <a href="https://idl.cs.washington.edu/files/2015-BeyondWebersLaw-InfoVis.pdf" rel="nofollow">https://idl.cs.washington.edu/files/2015-BeyondWebersLaw-Inf...</a>