Zenefits, a Rocket That Fell to Earth, Tries to Launch Again

I bullish on Zenefits, the 'scandal' seemed highly manufactured. So much ink spilled over 'The Macro'. Any member of HN would have likely done the same thing. The sales staff used very common software to avoid starring at a screen for a legally mandated 52 hours to avoid what is basically just layers of industry protectionism. It didn't pass the tests for them. The other things called out also seem like cheap shots like throwing parties for high preforming sales staff or not having a lot of backend automation which no startup has and which might not even be possible giving the partners they need to work with and the backward state of many of these protected industries.

Just curious, what is the benefit of staying with the Zenefit name and brand?<p>It&#x27;s fairly toxic, as it is associated with debauchery and fraud. Wouldn&#x27;t you want to raze the brand to the ground and start with something else, even if you&#x27;re keeping the same tech stack and sales contracts?

How much companies have succeeded at reinventing themselves after a scandal ?

Payroll, benefits and insurance are a tricky business. For customers, there is only downside for mistakes. If a company goes with a player with a good reputation then they have a good defense if something goes bad. (&quot;I used the best&quot;) If they bring in Zenefits post-scandal and there&#x27;s a problem, how do they explain it?

Zenefits still doesn&#x27;t have an API right? <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6111669" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=6111669</a>

&gt; Trying to turn around a failing technology company is almost always a futile task — just ask Marissa Mayer at Yahoo or whoever it is who now runs BlackBerry.<p>It&#x27;s amazing how one can respect the difficulty of a job while simultaneously insulting &quot;whoever it is&quot; that does that job. It takes three seconds to google &quot;BlackBerry&quot; and see in the automatically generated card: CEO: John S. Chen (Nov 4, 2013–). Is this supposed to be some sort of journalistic negligence-cum-style?

NBC replayed a John Kerry Cyber Security sound byte and the Zenefits logo was in the background. They were a sponsor of the Virtous Circle Conference. Not sure if Zenefits should have been asked to sponsor this event.<p>&quot;A virtuous circle is often described as a self-reinforcing system that creates positive benefits throughout the economy.&quot;

Am I the only one who thought that this article was going to be about the Ukranian (formerly Soviet) rocket named Zenit?<p><a href="https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Zenit_(rocket_family)" rel="nofollow">https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Zenit_(rocket_family)</a>