I love how the (now famous) researchers dismiss at the time what has become Google's main chase:<p>"These types of personalized PageRanks are virtually immune to manipulation by commercial interests.
For a page to get a high PageRank, it must convince an important page, or a lot of
non-important pages to link to it. At worst, you can have manipulation in the form of buying
advertisements(links) on important sites. But, this seems well under control since it costs money"