TE
科技回声
首页24小时热榜最新最佳问答展示工作
GitHubTwitter
首页

科技回声

基于 Next.js 构建的科技新闻平台,提供全球科技新闻和讨论内容。

GitHubTwitter

首页

首页最新最佳问答展示工作

资源链接

HackerNews API原版 HackerNewsNext.js

© 2025 科技回声. 版权所有。

Ask HN: We've launched successfully. Now what?

6 点作者 hackathonguy超过 8 年前
Hey everybody,<p>So we&#x27;ve launched our startup on TechCrunch and a whole bunch of smaller publications and are currently live on Product Hunt. Overall it&#x27;s been a rather successful &quot;soft&quot; launch (we&#x27;ve been trickling more articles, etc. for about a month), with more than 500 businesses and companies picking up our product.<p>However, I&#x27;m wondering what the next step is. We have decent word-of-mouth growth, and obviously product-market fit is the most important goal to strive towards right now, but what can I continue to do actively to grow our startup?<p>Would love to hear your thoughts and experiences. :-)

3 条评论

danieltillett超过 8 年前
Explain how your bot helps me make money with actual data from real customers. Do this well and your problems are solved.
fuqted超过 8 年前
It might help if you mention what you&#x27;re doing.
评论 #12765021 未加载
csallen超过 8 年前
Congrats! Now comes the hard part. Launch is a huge event, but it&#x27;s typically difficult to get that level of press in the following months. You&#x27;ll mostly have to grow on your own.<p>The holy grail is massive, sustained, free word-of-mouth growth. You mentioned achieving product-market fit? That&#x27;s usually what it looks like: You&#x27;ve identified a group of people who have a valuable problem, your product does a badass job solving it for them, your marketing appeals to these people specifically, and they are talking to each other about your product with enthusiasm.<p>There are lots of examples on my website (<a href="https:&#x2F;&#x2F;IndieHackers.com" rel="nofollow">https:&#x2F;&#x2F;IndieHackers.com</a>) that showcase how various businesses have reached this point, so you might want to take a look there. Here are a few suggestions that I&#x27;ve distilled from these interviews:<p>- Hang out on relevant message boards and forums, and offer your product to people who sound like they might need it. (It&#x27;s important to do this in a non-spammy way, e.g. talk about other options in addition to yours, and also give them general advice.)<p>- Offer some sort of referral&#x2F;affiliate program so your customers (or even random people) can advertise for you, and you don&#x27;t have to pay unless you make sales.<p>- Look for a good distribution channel. I&#x27;ve talked to lots of people in the past who make almost all their sales due to exposure via the Shopify marketplace, the Google Apps marketplace, the App Store, etc. Maybe building integrations can help with this.<p>- Direct sales is underrated. Find potential customers and email them. Go to conferences and events where you know potential customers will be, and talk to as many as possible.<p>- Make your branding even more niche. One example is how ConvertKit went from &quot;email marketing&quot; to &quot;email marketing for authors&quot; to &quot;email marketing for professional bloggers&quot;. It seems limiting, but it makes it way easier to find target customers&#x27; communities, and it helps you spread by word of mouth since these specific people tend to hang out together. It also gives you lots of ideas for building the features your specific customers need, so your product ends up being way better for them than alternatives.<p>- Start producing content that your potential customers would benefit from. This is a long-term strategy that takes some serious commitment, but it can really pay off. For a good example, check out Hubstaff&#x27;s blog, which I believe is crucial in helping their business generate leads: <a href="http:&#x2F;&#x2F;blog.hubstaff.com" rel="nofollow">http:&#x2F;&#x2F;blog.hubstaff.com</a><p>Also, your TechCrunch article says you&#x27;re a bootstrapped team of 3, and I don&#x27;t see any pricing. Are you giving it away for free? If there is one piece of advice you take away from this comment to the exclusion of everything else, it&#x27;s this: <i>Charge money for your product as soon as possible.</i> It&#x27;s extremely difficult to tell if you&#x27;re on the right path with a business-targeted product if people can&#x27;t pay for it, and it it&#x27;s extremely difficult to build a company if you can&#x27;t tell if you&#x27;re on the right path.