Equally spacing the points on the timeline may make for an aesthetic image, but it fails to illustrate the author's point. "As you can see, there are gaps of 10 and 6 years between the ES3, ES5, and ES6. The new model is to make small incremental changes every year." No, we can't see. In that pretty graphic, ES5->ES6 is exactly the same distance as ES6->ES7.