> Competition drives innovation and improves consumer choice through ensuring: (i) market-based pricing; (ii) a widely available variety of unrestricted TLDs; (iii) improved quality of service (e.g. highly available and reliable systems); and (iv) improved customer service.<p>How did allowing corporations like Google to purchase generic gTLDs like .dev and refuse to allow the public access to any of them ensure these goals, especially (ii)? :/<p>Restricted gTLDs should have only been for trademarked company names, like .google or .microsoft