Seems like the comments here are slamming Facebook for this, but I think sometimes you have to take a step back and realize you might not be the target audience, and that products/services typically launch before getting the proposition spot on.<p>The landing page is certainly light on text, looks like it's got nothing to do with Oculus, and it's Windows-only, but perhaps Facebook are approaching this as a start-up would? I am certain Facebook will test variants of that landing page, get installs from other parts of their platform, and if going beyond an MVP, add Oculus stuff and other platforms.<p>I'm not about to install it either, but I bet they get tens (maybe hundreds) of millions of installs before the end of 2016. From a start-up perspective, I find this type of launch more fascinating because I can watch them iterate.