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The disturbing Facebook scandal we're all ignoring

32 点作者 saadmalik01超过 8 年前

6 条评论

rm999超过 8 年前
I&#x27;m surprised the recent news about how Trump&#x27;s campaign is using facebook to depress black voting wasn&#x27;t mentioned.<p>&gt;The animation will be delivered to certain African American voters through Facebook “dark posts” — nonpublic posts whose viewership the campaign controls so that, as Parscale puts it, “only the people we want to see it, see it.” The aim is to depress Clinton’s vote total. “We know because we’ve modeled this,” says the official. “It will dramatically affect her ability to turn these people out.”<p>Highly targeted negative political advertising is the norm, but when the digital director for a campaign is openly using the ethnicity option in facebook to &quot;affect her ability to turn these people out&quot;, it feels wrong.<p><a href="http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;articles&#x2F;2016-10-27&#x2F;inside-the-trump-bunker-with-12-days-to-go" rel="nofollow">http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;articles&#x2F;2016-10-27&#x2F;inside-the...</a>
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an_account超过 8 年前
It&#x27;s on the person running the ad to not break laws or operate in discriminatory ways, not Facebook.<p>There are tons of metrics that correlate heavily with race, combinations of which that can be used in place of this metric. Facebook shouldn&#x27;t be at fault when an advertiser abuses them.<p>If a landlord took online rental applications, the company providing the technology for the applications wouldn&#x27;t be at fault if the landlord denied all applications from a certain ethnicity.
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voltagex_超过 8 年前
Source: <a href="https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;facebook-lets-advertisers-exclude-users-by-race" rel="nofollow">https:&#x2F;&#x2F;www.propublica.org&#x2F;article&#x2F;facebook-lets-advertisers...</a><p>Does this article add anything new?
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nyolfen超过 8 年前
I recognize it&#x27;s the principle of the thing, but I have to admit I&#x27;m not sure I could get worked up about being excluded from seeing advertisements
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omonra超过 8 年前
How is this different from advertisers selecting the age bracket or gender they want to target? I&#x27;m not sure why this is any more illegal.
soulashell超过 8 年前
Don&#x27;t advertisers target ethnicities by, for example, choosing which TV network to use for an ad campaign?