<i>We take security seriously and want to assure Blippy users that this was an isolated incident from many months ago in our beta test, and doesn't affect current users.<p>While it looks super-scary and certainly sucks for those few people who were affected, and is embarrassing to us, it's a lot less bad than it looks.</i><p>This could have been phrased a bit better to include an actual apology. It's pretty easy to do: "Several months ago Blippy's limited beta test leaked data about four customers, including their credit card numbers. That is totally our fault. We have apologized to those four customers personally and have taken steps to make sure it cannot happen again. The site currently does not leak data, but those four customers' numbers are still visible on Google searches. We are working with Google to correct this and expect it to be resolved in a few hours.<p>Here are the improvements Blippy has made to deserve our customers' trust:"<p>[Edited to add:<p>The Japanese salaryman in me would suggest that the CEO sign this post. Phrasing might include "This was ultimately a failure of our internal quality controls, because it should have been caught several times before this data was exposed publicly. I take full responsibility for the lapse and have begun..."]