The stock fell from $85 to $10. At around ~$60 the CEO sells ~$180M in stock to buy a yacht. This may sound stupid to most people but consider this. While yachts depreciate they depreciate less that GoPro stock, which the CEO could have known. CEOs need an excuse to sell large chunks of stock. And given that GoPro is* being sued for grossly misrepresenting projections the CEO can make plausible case that he believed in his own projections no matter how outlandish - because after all he bought a yacht. So while a yacht may look like a ridiculous waste of money, it can actually be a very smart investment.<p>*or was, I don't keep that close of an eye on them.