I definitely think investing is confusing to some folks, especially when just starting out it can be intimidating. There's a huge opportunity for new tech ideas and solutions to help clarify and simplify getting started with investing.<p>So cheers for working on this problem.<p>I don't mean to hate on your new product...But what the hell are those estimated returns numbers?<p>Those should probably be removed asap.<p>I'm not sure where you are in the building/testing phase for this so maybe a lot more changes are coming. At this point it's not obvious this first iteration simplifies investing for someone new to it and may seriously be making things worse. Put yourself in the shoes of a first time investor arriving at your site, might they still have questions before feeling ready to choose an investment company to click on and are you helping answer at least some of those initial questions...<p>What are those risk and liquidity things? How did you come up with that? Are blue links affiliate links to these companies? if so are there no rules for these programs?<p>Are you guys comfortable with how robo-advisors and investing work?...Each clients situation will be unique based on things like their age and their goals, etc. so information should be presented with that in mind. If you're not comfortable with details of this stuff I would think twice before launching this particular site.<p>Sorry if this came across as rude. I wouldn't want someone to get confused or deceived.<p>Happy to answer any questions.