And now, Google injects itself directly within and throughout the level of trust some people only place in their parents or spouses.<p>It used to be that certain truths were only know between two people, but now for many, it will be those two people, and Google.<p>Even if it were any other company, the totality of awareness a single organization has, from childhood on up should give us some pause.<p>Microphones, accelerometers, cameras, GPS, and now annotated depth of relationship, instead of presumed depth inferred from ancillary metrics.<p>At this point it's getting a little strange.<p>With software and services these days, there's almost nothing people <i>won't</i> consume. It's as if people will eat everything in a package labeled as food, even if most of the contents are inedible.<p>More and more, it feels like people know they're eating fish hooks, but maybe they'll pass the foreign objects they've swallowed, before any fisherman tries to tug the line and set the hook.<p>But even if you or I don't buy in, when everybody else does, the outliers still get hooked and still lands in the boat, just by implicit association and proximity.<p>The stakes are raised ever higher with each beat of this game. It's like the quote from Apocalypse Now:<p><pre><code> Ah, man... The bullshit piled up so
fast in Viet Nam, you needed wings
to stay above it.</code></pre>